Digital Marketing Manager

Job Summary

Primacy Infotech is seeking a dynamic, results-driven Digital Marketing Manager to spearhead our global digital initiatives. This role will focus on enhancing our brand presence, driving revenue growth, and increasing Odoo product and services sales worldwide. The ideal candidate will possess a blend of strategic vision and hands-on expertise in digital marketing, with a strong track record in managing comprehensive online campaigns that fuel business expansion and market penetration.

Key Responsibilities

• Strategic Planning & Execution:
  • Develop and implement comprehensive digital marketing strategies to bolster brand awareness, drive global revenue growth, and expand the reach of Odoo products and services.
  • Define target market segments and create tailored campaigns for branding, lead generation, and customer engagement.
• Campaign Management:
  • Oversee multi-channel digital campaigns including SEO, SEM, social media, content marketing, email marketing, and display advertising.
  • Optimize campaigns based on performance metrics, ensuring alignment with business goals and maximum ROI.
• Revenue Growth & Sales Enablement:
  • Collaborate with the sales team to design and execute initiatives that drive OMR sales and revenue growth.
  • Utilize data analytics to track campaign performance, refine strategies, and identify new revenue opportunities.
• Branding & Global Presence:
  • Strengthen the Primacy Infotech brand identity across digital channels.
  • Manage global digital marketing activities, ensuring cohesive brand messaging and market adaptation in diverse regions.
• Digital Analytics & Reporting:
  • Monitor, analyze, and report on key performance indicators (KPIs) to measure campaign effectiveness.
  • Use data-driven insights to adjust strategies and inform future marketing initiatives.
• Team Leadership & Collaboration:
  • Lead, mentor, and manage a team of digital marketing professionals.
  • Collaborate cross-functionally with product, sales, and creative teams to ensure integrated and innovative marketing approaches.
• Market Research & Trends:
  • Stay abreast of emerging digital trends, technologies, and competitor activities.
  • Recommend new tools and platforms to enhance campaign performance and audience engagement.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s preferred).
• 5+ years of experience in digital marketing, with a focus on strategic planning, campaign execution, and performance optimization.
• Proven experience managing digital marketing campaigns that drive significant revenue growth and enhance brand visibility.

Key Skills & Competencies

• Digital Expertise:
  • Proficient in SEO, SEM, PPC, content marketing, social media, and email marketing.
  • Familiarity with marketing automation and analytics tools (Google Analytics, HubSpot, etc.).
• Strategic Thinking:
  • Ability to develop innovative digital strategies that align with business objectives and drive measurable growth.
• Analytical Mindset:
  • Strong skills in data interpretation and performance measurement, with a focus on continuous optimization.
• Communication & Leadership:
  • Excellent verbal and written communication skills.
  • Experience in managing cross-functional teams and collaborating with various stakeholders.
• Global Perspective:
  • Experience in executing marketing strategies on a global scale, with a keen understanding of diverse markets and cultural nuances.
• Technical Acumen:
  • Knowledge of Odoo products and services is highly desirable.
  • Comfortable with digital marketing tools and platforms; ability to quickly learn and adapt to new technologies.

What We Offer

• Innovative Environment:
  • Work with a forward-thinking team at the forefront of digital marketing and technology solutions.
• Career Growth:
  • Opportunities for professional development and career advancement in a global organization.
• Competitive Compensation:
  • Attractive salary package and performance-based incentives.
• Collaborative Culture:
  • A dynamic work environment that fosters creativity, collaboration, and continuous learning.

About Primacy Infotech

Primacy Infotech is a leading technology solutions provider, specializing in innovative digital transformation and enterprise solutions. With a global footprint, our focus is on delivering high-quality products and services that drive business efficiency and growth. As we continue to expand our presence, we seek talented professionals who are passionate about making an impact and pushing the boundaries of digital marketing.

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